Well being in a B-School at times makes you stop and wonder how the definition of "the gift of gab" has changed. After reading about the masterpieces of speech delivery by great spokespersons as Netaji, Gandhiji, Adolf Hitler (yup tats right), I must confess the B-School hot shots would make them take quite a few turns in their grave (if not make them claw back and wack these wonkers on their heads).
Since I am graduating in marketing i have the unwanted priveledge of being privy to instances of utter gibberish in the name of "healthy discussion" by a lot of my fellow mates. Earlier due to my persistence of not getting into the "monotonous study" mode, i always felt that i shouldn't comment on the grotesque murders occuring in the name of "healthy discussion". But after loading my arsenal (thanks to the placement season coming up!!!), i can assure my readers (who might be wondering the point of this blog) that these guys not only don't know shit but also couldn't tell half of what they are saying from their backsides.
The problem stems from the fact that most marketing students feel that it is their duty and out of this acquired respect to be upright and morally monogamous to this "field". They need to enlighten others and the "others" also have this mutual respect thing going for them.
So now its a mob out to get everyone in their sights and believe me they ain't any rollovers. They have the thugs who will batter you till you loose consciousness. They have the cunning ones who will catch you when you least expect it. Then comes the mother of all- the Godfather (neta), who will preach all he can till you wish the redbull he is gulping down would actually give him wings and he would fly away to cuckoo land.
Well I hope that people understand that marketing is not just about throwing connoisseur-esque words, but, about getting your basics right. The myopia that we need to worry about is not in Marketing but in life, because marketing baby is not about ogling at the girl when everyone's doing the same, but winking at her when she wants it.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. Williams
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3 comments:
its not just about marketing.. its a kind of aura that all MBAs want to create around themselves.. talking about really very basic and simple things in the WEBSTER Dictionary words and throwing all that "Kotler" in every discussion..
i guess a baniya from the neighbourhood kirana shop might have a better understanding of many of the things than all these gyan gurus.. rightly said, grabbing the basics is wat is missing...
couldnt agree more with u sweetsmile..(daggers in :-))
Well...I can't really beg to differ. Growing up in this suffocating environment of "I-know-everything" people sometime I feel left out but at the end of the day I thank the Almighty for being "left-out" of the "herd" of people who mug up Kotler but are too ignorant to care about what Levitt said decades ago - "If thinking is an intellectual response to a
problem, then the absence of a problem leads to the absence of
thinking."..The point is that these people shout at the top of their voices little realising the 'problem' is actually absent !
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